Local Service Ads are Google’s pay-per-lead ads built specifically for local service businesses. They appear at the very top of Google Search, above traditional Google Ads and organic results, and are designed to generate high‑intent phone call and message leads from people actively looking for services in your area.
We handle your Local Service Ads account creation, profile setup, and Google’s screening and verification so your business is approved and ready to show in search.
Your business is mapped to the right LSA categories and specific job types so you only show up for the services you actually offer.
Budgets and bids are set and adjusted to hit your lead goals while controlling cost per lead and staying competitive in your market.
Every call and message lead from LSAs is tracked, recorded, and reviewed so you can grade lead quality and dispute bad or spam leads.
Performance is monitored and continually optimized by tuning your profile, locations, reviews, budget, and responsiveness to keep improving lead volume and quality.
Local Service Ads connect your business with real customers who are actively searching for your services in your area. After a quick verification and setup process, your ads appear at the top of Google, and you only pay when a customer calls or messages you through the ad. From there, ongoing optimization turns your profile into a repeatable source of high‑quality local leads
Before your ads can run, your business passes Google’s screening and verification process so customers know they are dealing with a trusted, legitimate provider. This includes building out your Local Service Ads profile with accurate business details, service areas, services, and hours so Google can match you with the right local searches.
Once approved, your Local Service Ads go live at the top of Google when people in your service area search for the jobs you offer. Potential customers can tap your ad to call, message, or book you directly, and you only pay for those Quality leads instead of every click.
After launch, performance data is used to refine your profile, budget, and targeting so you get more of the leads you actually want—by service type, location, and time of day. Reviews, responsiveness, and lead management are continually optimized to improve your ranking in the LSA unit and increase both lead volume and quality over time.
Our transparent, Local Service Ads pricing makes it easy to know exactly what you’re paying for and what you’ll get in return. With Google Local Service Ads you pay per lead, not per click, so your budget goes toward real phone calls and messages from local customers instead of impressions or unqualified traffic. Our team structures your LSA budget around your market, service area, and lead goals, then optimizes for high-intent calls so you can confidently scale spend knowing every dollar is tied to trackable local leads.
Local Service Ads charge per lead, not per click, and the cost depends on your industry, market, and location. For most local service businesses, typical costs often fall somewhere in the roughly $20–$50+ per lead range, with more competitive verticals and metros paying more.
Yes, you can request credits for clearly invalid or low‑quality leads, such as spam, wrong numbers, or jobs outside your service area. Google reviews disputed or auto‑flagged leads and, when approved, issues account credits rather than cash refunds.
You do not have to be Google Guaranteed to run every type of Local Service Ad, but many home‑service categories use the Google Guarantee badge to build extra trust and stand out. Earning the badge requires passing Google’s screening for licenses, insurance, and background checks, which can improve visibility and conversion rates from your Local Service Ads.
